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Bite App
Bite is a new food media brand for all food lovers.
From the couch to the kitchen, they want to take your love of food to the next level by bringing you the biggest and most exciting names in food, content we know you’ll love, as well as the best in products and experiences.
From the couch to the kitchen, they want to take your love of food to the next level by bringing you the biggest and most exciting names in food, content we know you’ll love, as well as the best in products and experiences.
Overview
The Bite Product is envisioned as a dynamic digital platform designed to enhance the home cooking for a broad audience, leveraging the latest in experience innovation and content delivery.
It plans to offer a blend of culinary knowledge, practical cooking guidance, and personalised content to engage users at all levels of cooking proficiency. At its core, Bite seeks to make cooking accessible and enjoyable for everyone, transforming the way users interact with food.
The project's core objective is to lay the groundwork for the Bite digital product by undertaking a series of foundational tasks critical to its development.
Process
Requirements Gathering
Engage with stakeholders to collect essential insights and requirements, ensuring the app's features and functionality align with market needs and business objectives.
Concept Exploration
Through collaborative exploration, identify and prioritize the app's conceptual design and key features, focusing on creating a unique value proposition and user experience.
Key Screen Design
Develop key screens and prototypes that illustrate the Bite experience, providing a tangible representation of the concept for further validation and refinement.
Stakeholders interviews
We Interviewed stakeholders in order to discover and understand the challenges they face in the market.
Business
Audience
"People who cook, people who love to eat."
''The product is aimed at the ‘everyman’ and should be accessible to anyone''
“Pick you up where you are”The experience should meet the customers at their skill level.
''Lean on peoples motivations and reasons to cook. We want to inspire people to “level up”.
“We want to own as much of the financial environment for the customer as possible.”
How can we get people to expand their pallet?
Brand
''The product should lead with the Bite brand, with Gordon Ramsay at the centre.''
''Fox want to position this as a slightly more refined experience, with recipes curated through the lens of “Guides”
''Gordon Ramsay’s fans are the entry point, but the aim is to create fans of Bite.''
Content
''Fox and the Bite team are currently developing the recipes.''
''In addition to Gordon Ramsay there will be additional hosts and personalities leading content.''
''All of the recipes and content will be exclusive to Bite.''
''Lean on peoples motivations and reasons to cook. We want to inspire people to “level up”.
''There isn an opportunity for the experience to dictate the content.''
Experience
''Onboarding should include an opportunity for the user to self assess their cooking ability, dietary preferences, preferred cuisines.''
"“Guides” are the core mechanic of the experience. A guide is a playlist of content collected under a theme or topic.''
''“Guides” act as a navigational path through the content. Content could appear in several guides.''
''Lean on peoples motivations and reasons to cook. We want to inspire people to “level up”.
''iOS/Android Mobile are the focus.''
How can we get people to expand their pallet?
Market Research
We have conducted an analysis of both direct and indirect competitors in the Bite cooking space and leading apps in other fields, assessing their functionalities, information architecture, UX/UI practices and user interface designs.
Feature map
Information Architecture & Wireframes
Home
Overview
The Home screen acts as the central hub for the Bite platform, offering home chefs straightforward access to a wide array of cooking resources.
It features an intuitive layout with cards and modules, presenting a mix of Guides, Recipes, and Lessons that encourage culinary exploration.
Users can find their saved recipes, resume lessons, and discover personalized content recommendations, all of which aim to elevate their cooking journey.
Featured Content
The Featured Content section showcases seasonal Recipes and the latest Guides, prompting users to explore and engage with fresh content from the outset.
Recommendation
Chefs
The Bite platform showcases content from a variety of chefs, including both well-known names and emerging talents, creating a diverse range of culinary styles and perspectives.
Search & Preferences
Search supports open-text queries for finding content by keywords, like dish types or ingredients, tailored by dietary preferences to help users find exactly what they're looking for.
Guides
Overview
Guides are thematic collections that combine Recipes, Articles, and Lessons into editorial experiences.
It features an intuitive layout with cards and modules, presenting a mix of Guides, Recipes, and Lessons that encourage culinary exploration.
Recipes
The heartbeat of each Guide is its Recipes. Carefully selected, they provide users with all the necessary details to begin cooking with confidence.
Articles
Articles within Guides offer insights into specific culinary topics, combining educational content and entertaining perspectives on food and its cultural significance.
Lessons
Professional chefs lead Lessons on a wide range of culinary subjects, from basic skills to advanced techniques, offering users comprehensive guidance and practical tips.
Discovery
Bite personalises guide recommendations based on dietary preferences and cooking skills, ensuring users are continually introduced to new and relevant Guides that propel their culinary experiences.
Recipes
Overview
Recipes are at the heart of Bite. They cater to all skill levels, with detailed instructions and a user-friendly presentation that aims to guide users through the joy of cooking for themselves and others.
Recipe Detail
Each Recipe provides essential details like cooking time, ingredients, and equipment, along with features for customising serving sizes and adding personal notes, making each recipe adaptable to individual preferences.
Cooking mode
Cooking Mode offers an immersive and focused, step-by-step cooking experience, with options for timers and audio or video guidance, designed to help users master recipes confidently.
Recipe Pairings
Each Recipe features curated pairings, guiding home chefs to create balanced or bold meal combinations effortlessly.
Gordon AI
Gordon AI acts as your personal sous-chef, offering expert assistance and advice whenever you need it, transforming the home cooking experience.
Meal Planner
Each Recipe features curated pairings, guiding home chefs to create balanced or bold meal combinations effortlessly.
Shopping
Bite's Shopping feature streamlines the culinary preparation process by allowing users to effortlessly save ingredients from their chosen recipes into organized shopping lists.
In partnership with Instacart and HexClad, Bite offers the convenience of direct delivery for both ingredients and kitchen essentials, bringing everything users need right to their doorstep.
Skills
The Skills section is designed to boost users' culinary skills through a series of Lessons, making learning a fun and engaging process with the achievement of badges for milestones reached.
Onboarding
Bite’s onboarding process customises the app experience based on individual dietary preferences and selected skill levels, offering personalised Guides, Recipes, and Lesson recommendations from the start.
