I'm a Product Designer based in London, dedicated to crafting beautiful and functional products.

For the past decade my work has revolved around digital products, bringing them to life through interaction design, motion and art direction. I enjoy designing products while keeping the user experience, the design system and the business needs in mind.

Along the way, I’ve had the opportunity to work with distributed teams and clients across multiple time zones in fields like high-end retail, fintech, automotive, healthcare, climate tech and lately IoT products.

Experience

Eando X
Dec 2024 - Present | London
Lead Product Designer | Contract
At Eando X, I was the only designer on the team. I built the software and website design from scratch, creating and maintaining a full design system to make sure everything stayed consistent and scalable. I worked closely every day with the development and product teams to make sure our work was aligned and moving in the right direction. I handled everything design-related, from early concepts to final delivery. During my time there, the company grew and was eventually acquired by Bim.com.
Philip Morris International
Aug 2024 - Dec 2024 | London
Senior Product Designer | Contract
Working on Smoke-Free Products.
lessstudio
Oct 2023 - Present | Remote
Senior Product Designer | Contract
Working on different projects for clients like Fox Entertainment and Gordon Ramsay.
Prodikt
Oct 2023 - Present | Remote
Senior Product Designer | Contract
PwC
Aug 2021 - April 2023 | London & Remote
Senior Visual Product Designer  | Contract
Returning at PwC, I’m currently working on an internal cloud-based platform which aims to support the build of the dealsreports, allows collaboration in real time between the client andthe practitioners and also lets the user/client run differentscenarios depending on the data entered.
R/GA
Apr 2021 - Jul 2021 | London & Remote
Senior Visual Product Designer  | Contract
Working with the Visual Design Director and Experience Creative Director to support and design modules and templates for the various different touch points on the new app for the Turkish bank Akbank.

Responsible for working with UX and translating wireframes into app and responsive designs. I created interactive prototypes for user testing sessions, motion design principles for the product, presented the work to the clients, articulated the design decisions and rationale behind the product.
Sage
Sep 2020 - Apr 2021 | London & Remote
Senior UI Designer | Contract
Working with UX designers and the marketing team on several migration projects between UK and international markets. WhileI was at Sage we’ve launched successfully 7 new Sage.com website sections.
Later on I’ve worked on the new Sage.com design language, developing motion design rules and making sure we follow the new Visual Identity.
PwC
Jan 2020 - Aug 2020 | London & Remote
Senior Visual Product Designer | Contract
Working from London with a big team across 2 continents(London, New York & St. Louis).

As a UI designer, I helped define the visual style, build the design system, design responsive pages, define data visualisation principles, make sure the designs follow theWCAG 2.1 guidelines, build interactive prototypes for testing, design QA the product, presented the work to the product owners and the development team and found design solutions alongside the UX team.
Selfridges
Nov 2019 - Jan 2020 | London
Senior UI Designer | Contract
Working alongside Wunderman Thompson and their development team on the Selfridges website.

Later on I joined the digital team at the Selfridges HQ whereI’ve worked on designing digital proposals for the stakeholders focusing on the App.
  • Redesigning the Selfridges website and App
  • Building the new Design system
  • Defining Motion Design principles
  • Prototyping
Tribal Worldwide
Aug 2017 - Apr 2019 | London
UI Designer | Full-time
Working as a UI Designer across different project. I've built design systems, worked on pitches, held workshops with clients, did design QA, motion and 3D design. I've managed junior and freelance designers and I've maintained a close relationship with the UX and the development team.

The main account I've worked on was Volkswagen Group. On some of the projects I was the lead designer. The work included adapting the 2019 Volkswagen global brand redesign to the UK market.

During my time at Tribal, I successfully delivered projects form end to end for clients like: VW, Skoda, Seat, Disney, Wren Kitchens, Usborne, Johnson and Johnson.
Possible
Apr 2017 - May 2017 | London
UI Designer | Contract
Working as a UI Designer across different project. I've built design systems, worked on pitches, held workshops with clients, did design QA, motion and 3D design. I've managed junior and freelance designers and I've maintained a close relationship with the UX and the development team.

The main account I've worked on was Volkswagen Group. On some of the projects I was the lead designer. The work included adapting the 2019 Volkswagen global brand redesign to the UK market.

During my time at Tribal, I successfully delivered projects form end to end for clients like: VW, Skoda, Seat, Disney, Wren Kitchens, Usborne, Johnson and Johnson.
Printoteca
Nov 2015 - May 2016 | Bucharest
Designer | Full-time
In-house designer, worked on assets for the website, social media and occasionally helped clients design graphics to stickers, T-shirts, poster.
Aitor Throup
Sep 2015 - Oct 2015 | London
Designer | Internship
Social media, website and print assets.
Porc a Porter
Jan 2015 - May 2015 | Bucharest
Designer | Internship
Biggest streetwear company from Romania. I've worked on clothing graphics, packaging and social media assets.

Contact

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