Akbank Mobile
Overview
Akbank Mobile provides a new perspective on traditional banking which now speaks the users language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalised area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Context
Problem statement
Akbank went through a complete redesign as the previous look & feel felt outdated in comparison with their competitors and the whole experience was too troublesome to even make users feel comfortable choosing an online service rather than an in-person one.
Proposition
Akbanks wants to be the leading bank for SMEs. The aim of the new app was simple - Your smart phone is all you need for you bank transactions with Akbank Mobile. By upgrading the UX and UI of the app, users would have a better banking experience and go through a simplified process. Some of the features included the opportunity to personalise areas within the app and receive smart insights that would help you understand and plan you business better (AI was also a supporting component in order to understand the user behaviour better)
My role
The R/GA UX and UI team worked together on defining and designing the modules and templates for the various touch-points
My main responsibility was to work with the UX team and turn the wireframes into responsive designs, but also stress-test them in order to achieve the best user experience flow. I’ve created interactive prototypes for user testing sessions, defined motion design principles, researched competitors and held presentations to the client.
Stakeholders interviews
We Interviewed stakeholders in order to discover and understand the challenges they face in the market.
Findings
Market Research
We have conducted an analysis of both direct and indirect competitors in the Akbanks finance space and leading apps in other fields, assessing their functionalities, information architecture, UX/UI practices and user interface designs.
User interviews
We conducted user interviews to uncover pain points, understand their banking experience, and identify needs. This informed our product design, driving improvements that enhance user satisfaction and streamline their financial journey.
